Yes, the whole story is absurd, but what are you known for?
|I took this photo of the Toronto skyline while aboard the Toronto Island Ferry.|
When people heard "Toronto" they used to think "Canada" or "polite."
Now, when they hear "Toronto" they think "crack."
When people hear your name or come across your online identity, what do they think?
It's worthwhile to think about how you want to be perceived and take steps to make it happen. This may seem link a daunting task. Don't worry, start with a few small (but impactful) steps. Here are some ideas:
1) Suss out your competition aka "Find Similar" on LinkedIn
For inspiration, input your own name in the search box on LinkedIn and then click on the tiny "Similar" hyperlink. Suss out your competition. These people are supposedly similar to you in terms of prior roles, education, or training. How do you match up? How can you showcase your accomplishments better than them?
2) Develop a tagline
The tagline Mayor Ford tries to convey is "saving the taxpayer money." He repeated this tagline multiple times during the press conference where he admitted smoking crack. Think about what your tagline should be and add it to your resume and your personal business card. Moo is the best site on earth for business cards if your company doesn't give you any. They also come in handy to present yourself as a gun for hire independent of the work you do for your current employer.
3) Live up to your tagline by creating content
The majority of online content about Mayor Ford is of him falling over or talking about getting high. It's 2013 yet many people do not create enough online content that favourably represents their professional identity. If you prefer to use your blog for a more personal audience, consider an About.me or Flavors.me landing page. They don't take long to make and you can add the link to your gmail signature. This will make you look more professional in email correspondence.